《英语口语基础教程》
《英语口语基础教程》
出版时间：2004-4
出版社：上海交通大学出版社
作者：王松年
页数：221
字数：307000
《英语口语基础教程》内容概要[E]
《英语口语基础教程》一书题材丰富，不仅包括传统的口语话题，而且还涉及具有浓郁时代气息的主题；语言地道，既编排了较规范的语言文本，也提供了较口语化的对话，其中包括大量的英美口语习惯用语；练习形式多样且图文并茂，既有循序渐进的语音训练，也有提供谈话背景的规范文本和可供模仿和背诵的语言素材，还有拓展性口语练习。全书共40个单元，可供基础阶段英语专业口语课使用，也可用作大学英语研究生和本科生教材。
《英语口语基础教程》书籍目录[E]
Unit 1Unit 2Unit 3Unit 4Unit 5Unit 6Unit 7Unit 8Unit 9Unit 10Unit 11Unit 12Unit 13Unit 14Unit 15Unit 16Unit 17Unit 18Unit 19Unit 20Unit 21Unit 22Unit 23Unit 24Unit 25Unit 26Unit 27Unit 28Unit 29Unit 30Unit 31Unit 32Unit 33Unit 34Unit 35Unit 36Unit 37Unit 38Unit 39Unit 40KeysReferences
《英语口语基础教程》章节摘录[E]
Advertisers tend to think big and perhaps this is why theyre always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have SO much money to throw around．“It’S iniquitous”they say， “that this entirely unproductive industry（if we can call it that）should absorb millions of pounds each year．It only goes to show how much profit the big companies are making．Why don’t they stop advertising and reduce the price of their goods? After all.it’s the consumer who pays．”
The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products．It is precisely because of the heavy advertising that consumer goods are SO cheap．But we get the wrong idea if we think the only purpose of advertising is to sell goods．Anther equally important function is to inform．A great deal of the knowledge we have about household goods derives largely from the advertisements we read． Advertisements introduce US to new products or remind US of the existence of ones we already know about．Supposing you wanted to buy a washing- machine，it is more than likely you would obtain details regarding performance，price， etc．from an advertisement．
Lots of people pretend that they never read advertisements，but this claim may be seriously doubted．It is hardly possible not to read advertisements these days, And what fun they often are，too! Just think what a railway station or a newspaper would be like without advertisements．Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful，witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities．